How we identified and measured Māori tourism

The Māori tourism business information presented in Tatauranga Umanga Māori was made possible after New Zealand Māori Tourism shared its member list with us. This information is a good example of what can be provided from partnering with stakeholders and building on their existing information.

NZ Māori Tourism’s list was expanded on by adding any other Māori authority or business where those enterprises, or a business location belonging to those enterprises, was engaged in a selected range of ANZIC06 industry:

All of division H Accommodation and food services

I4621 Interurban and rural bus transport

I472 Rail passenger transport

I482 Water passenger transport

I501 Scenic and sightseeing transport

L661 Motor vehicle and transport equipment rental and hiring

N722 Travel agency services

All of division R Arts and recreation services

We matched our Business Register to the various sources, and extracted information on those businesses as they appear now. That means that changes occurring before the present reporting period are incorporated throughout.

Some of the collections we used to examine Māori tourism businesses are comprehensive, and others take a sample. Where coverage of a collection is not total, we cannot be sure that a representative sample has been taken. There is no ‘total account’ of Māori tourism businesses, only what we know so far. This means there isn’t an existing design of a representative sample.

NZ Māori Tourism’s focus is tourism, and the NZ Māori Tourism list makes up a large proportion of businesses reported on here.