Te Kupenga 2013

PDF Data Dictionary

Download PDF


Te Kupenga is Statistics New Zealand’s first survey of Maori well-being. The survey gives an overall picture of the social, cultural, and economic well-being of Maori in New Zealand and informs our understanding of diversity within the Maori population.

Alongside general social and economic well-being measures, Te Kupenga contains a number of new measures based on Maori perspectives of well-being. The survey also provides important information about the health of Maori language.

Te Kupenga is a post-censal survey and was answered by people who identified as Maori (ethnicity and/or descent) in the 2013 Census.


Te Kupenga takes a bi-cultural approach to measuring well-being. Alongside general social and economic well-being measures, it introduces a number of new measures based on Maori perspectives of well-being, such as connection to turangawaewae, and engagement in contemporary cultural practices. Te Kupenga information informs understanding of the economic, cultural and social outcomes of Maori, and the diversity within the Maori population. There are three important factors driving the need to gain more insight into the well-being of Maori:

  1. The Government has specific Treaty of Waitangi and legal obligations to protect and support the health of the Maori language and culture.
  2. Maori themselves have a strong interest in gaining more information about the well-being of their people. Underlying this is a clear position within Maori leadership, which is in line with Ngata’s E Tipu E Rea framework, that Maori culture is fundamental to the well-being of Maori.
  3. The need to improve the contemporary assessment of needs within the Maori population. Although many indicators show improvement in well-being for Maori, official statistics still show considerable social and economic disparities between the Maori and New Zealand/ European ethnic groups.

Citation Information


Te Kupenga 2013

Alternate Title

Maori Social Survey; MSS; TK


Te Puni Kokiri


Statistics NZ


6/05/2014 12:00:00 a.m.


Statistics NZ


Statistics NZ

Coverage Information

Temporal Coverage

  • 2013-06 to 2013-08

Topical Coverage

  • Maori well-being
  • Life satisfaction
  • Individual control
  • Importance of Maori culture
  • Taha wairua & religion
  • Paid work
  • Standard of living
  • Housing
  • Health
  • Crime
  • Discrimination
  • Trust
  • Civil participation
  • Whanau
  • Unpaid work
  • Tikanga tuturu
  • Te reo Maori
  • Turangawaewae
  • Tikanga hou
  • Maori
  • te reo Maori
  • Maori well-being
  • Whanau
  • Tikanga
  • Maori identity
  • cultural connectedness




9 One-off

Significant events impacting this study series

Te Kupenga was conducted as a post-census survey.

Main users of the data

The data will be useful to a variety of stakeholders including Maori researchers, iwi leaders and leaders of Maori urban authorities, members of the wider Maori community, government agencies, businesses, and social groups.

Usage and limitations of the data

Te Kupenga data can be used to explore well-being and well-being outcomes for Maori, including cross domain analysis. The survey provides accurate national estimates, however, being a sample survey, it is subject to sample errors which get larger, as the estimate of interest gets smaller. This means, for example, that it should be possible to produce data for larger iwi (that will have relatively low sample errors).

Data Custodian


Revision Information

Currently viewing revision 80 by on 22/12/2014 10:41:54 p.m.

Revision 80 *
15/03/2015 11:27:59 p.m.
Revision 76
15/03/2015 11:27:59 p.m.


DDI Agency
DDI Version


DDI 3 Download

Select the languages to display