Te Kupenga 2013

PDF Download as PDF

Download PDF


Te Kupenga is Statistics New Zealand’s first survey of Māori well-being. The survey gives an overall picture of the social, cultural, and economic well-being of Māori in New Zealand and informs our understanding of diversity within the Māori population.

Alongside general social and economic well-being measures, Te Kupenga contains a number of new measures based on Māori perspectives of well-being. The survey also provides important information about the health of Māori language.

Te Kupenga is a post-censal survey and was answered by people who identified as Māori (ethnicity and/or descent) in the 2013 Census.


Te Kupenga takes a bi-cultural approach to measuring well-being. Alongside general social and economic well-being measures, it introduces a number of new measures based on Māori perspectives of well-being, such as connection to tūrangawaewae, and engagement in contemporary cultural practices. Te Kupenga information informs understanding of the economic, cultural and social outcomes of Māori, and the diversity within the Māori population. There are three important factors driving the need to gain more insight into the well-being of Māori:

  1. The Government has specific Treaty of Waitangi and legal obligations to protect and support the health of the Māori language and culture.
  2. Māori themselves have a strong interest in gaining more information about the well-being of their people. Underlying this is a clear position within Māori leadership, which is in line with Ngata’s E Tipu E Rea framework, that Māori culture is fundamental to the well-being of Māori.
  3. The need to improve the contemporary assessment of needs within the Māori population. Although many indicators show improvement in well-being for Māori, official statistics still show considerable social and economic disparities between the Māori and New Zealand/ European ethnic groups.

Citation Information


Te Kupenga 2013

Alternate Title

Māori Social Survey; MSS; TK


Te Puni Kokiri


Statistics NZ


6/05/2014 12:00:00 a.m.


Statistics NZ


Statistics NZ

Coverage Information

Temporal Coverage

  • 2013-06 to 2013-08

Topical Coverage

  • Māori well-being
  • Life satisfaction
  • Individual control
  • Importance of Māori culture
  • Taha wairua & religion
  • Paid work
  • Standard of living
  • Housing
  • Health
  • Crime
  • Discrimination
  • Trust
  • Civil participation
  • Whānau
  • Unpaid work
  • Tikanga tūturu
  • Te reo Māori
  • Tūrangawaewae
  • Tikanga hou
  • Māori
  • te reo Māori
  • Māori well-being
  • Whānau
  • Tikanga
  • Māori identity
  • cultural connectedness




9 One-off

Significant events impacting this study series

Te Kupenga was conducted as a post-census survey.

Main users of the data

The data will be useful to a variety of stakeholders including Māori researchers, iwi leaders and leaders of Māori urban authorities, members of the wider Māori community, government agencies, businesses, and social groups.

Usage and limitations of the data

Te Kupenga data can be used to explore well-being and well-being outcomes for Māori, including cross domain analysis. The survey provides accurate national estimates, however, being a sample survey, it is subject to sample errors which get larger, as the estimate of interest gets smaller. This means, for example, that it should be possible to produce data for larger iwi (that will have relatively low sample errors).

Data Custodian

Name: Scott Ussher
Email: scott.ussher@stats.govt.nz

Revision Information

Currently viewing revision 80 by on 22/12/2014 10:41:54 p.m.

Revision 80 *
15/03/2015 11:27:59 p.m.
Revision 76
15/03/2015 11:27:59 p.m.


DDI Agency
DDI Version


DDI 3 Download

Select the languages to display